Database Marketing

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Database marketing technique for software products - Database marketing can be used aid in software product sales when direct marketing is involved since only customers are analyzed. This picture represents the process of creating a database for marketing with steps shown as rectangles (Based on model from Trondsen, 1996).

Database marketing - Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

E-marketing - E-marketing is a type of e-commerce that can be defined as achieving marketing objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives.

Profit impact of marketing strategy - Profit Impact of Marketing Strategy (PIMS) is a database of the market profiles and business results of major American and European companies. It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries.

Suggested Web Sites

Noble Ventures Marketing - Company offers lists and marketing databases as well as voice and fax broadcasting marketing solutions.

The pH Group - Strategic B2B database marketing solutions using bespoke analytic tools on multi-sourced databases.

Traffix, Inc - Database marketing and management for a proprietary and affiliate database of millions of permission based, on-line consumers.

Source: BazSites.com

Web Links

Database Marketing - Database Marketing Database Marketing: The Ultimate Marketing Tool by Edward L. Nash, Database marketing is the ...

Database Marketing Niche Software - Database Marketing Niche Software Object-Oriented Modeling and Design for Database Applications ... Using OMT and UML by Michael Blaha, "Mike Blaha database marketing niche software and Bill Premerlani have provided a sound step ... industry-leading object method - the Object Modeling Technique (OMT) - database marketing niche software and have fine-tuned it into something ...